![]() ![]() If you want to avoid third-party IP collection tools or fees, you can also code your own solution, and there are plenty of solutions online based on your website needs. Open Tracker is another web analytics solution that records each unique user and their IP address and offers an API that can be integrated into your website’s JS that collects lots of IP-related info. Google Analytics can provide a solution for tracking IP, as well as other insights and details about user activity. There are lots of tools and methods out there to collect IP addresses from either the web form submitter or even visitors to your site. So it is totally acceptable, and often times even encouraged, for a website owner to store and analyze this information based on the need. Generally, web servers are already storing details of users in log files, including information such as IP address, time of visit, referral URL, and so on. Even so, the location of a user’s network is enough information to give a little bit of insight into who that person is and what kind of activity they get into on the world wide web. The IP address of a machine does not share a user’s exact location but does show a general location that is provided by the local router. Your Internet Service Provider assigns you a single IP address known as an external IP, and then your router shares it amongst all the connected devices in your home, which have addresses known as an internal IP. Every machine that touches the internet has an IP address, including your computer, the cellphone in your pocket, and the smart oven in your kitchen. This online unique identifier acts as an address, in the sense that your unique number is linked to all the online activity that you do-somewhat like a return address, except that all this communication happens in milliseconds. An Internet Protocol address, or IP address, is an online unique identifier. Moreover, collecting IP addresses from all submitters can give you a better sense of where your website visitors are coming from, allowing you to better target your product or service to that specific area. Luckily for you, there is one additional data point you either are already collecting – or definitely should be – that can corroborate the identity of the user: their IP Address.Ĭollecting IP address information from your website visitors is an additional key to verifying the requestor’s identity, and can help you prevent bad or fraudulent form submissions from entering your system. Or sometimes part of it is legitimate, but there seems to be a mismatch between their address provided and the area code of the phone number. When someone fills out a web form on your website to get access to your product or service, or perhaps just for extra information, there is a decent chance the information they provided is not legitimate. ![]()
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